The Dark Knight Rises & Warner Bros

Discuss how the film viewing experiences has changed with the reference to Warner Bros and 'The Dark Knight Rises' what may the future hold??

Finance:

Budget:$250,000,000(estimate)
Box office:$1,081,01,287
Opening weekend:$160,887,295 (USA)
Gross:$448,130,642 (USA)(7 December 2012)

 

 

Marketing:Viral

In 2007 Warner Bro set up a viral marketing campaign by setting up a“fake” newspaper named “The Gotham Times”. An interactive document online made to look real –however in Chicago they actually gave out hard copies of this newspaper –helping to promote the film.This campaign utilized the films tagline “why so serious?”The site aimed to interest fans by having them earn what they want to see. – where emails sent by fans slowly removed pixels, revealing the first official image of the joker.The link is: http://www.thegothamtimes.com/


During the 2007 San Diego Comic-Con International, 42 Entertainment launchedWhySoSerious.com, sending fans on a scavenger hunt to unlock a teaser trailer and a new photo ofthe Joker. On October31, 2007, the films website morphed into another scavenger hunt with hidden messages, instructing fans to uncover clues at certain locations in major cities throughout the United States, and to take photographs of their discoveries.The clues combined to reveal anew photograph of the Joker and The link is: http://whysoserious.com/an audio clip of him from the film saying "And tonight, your gonna break your one rule."

Marketing:Food franchise

Burger King  linked up with ‘The Dark Knight’ to produce a burger named the ‘Dark Whopper’ this followed with a series of adverts of Burger King “customers” doing bad things branding the words “bring out your dark side” to coincide with the films name. The fast food franchise also designed a kids menu which came with a free toy of different characters from the film such as ‘batman’ & ‘the dark knight

Official merchandise:

There is a range of different merchandise from posters to action figures and clothing

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